Agentic CommerceResearch
Reporting on the protocols, product shifts, legal fights, and market structure changes shaping agent-led commerce.
Deep Dive
The Architecture of Autonomy: Walmart's Sparky and the Emergence of Agentic Commerce
The Architecture of Autonomy: Walmart's Sparky and the Emergence of Agentic Commerce
Walmart is not adding AI to its shopping experience. It is replacing the shopping experience with AI. Sparky, Wallaby, and the Element platform represent a full-stack rewrite of how retail works from search to checkout to fulfillment. Here is what is actually happening under the hood.
Deep Dive
Everyone Else vs. Rufus: How Retailers Are Fighting Back
Everyone Else vs. Rufus: How Retailers Are Fighting Back
The retail landscape has fragmented into three strategies to counter Rufus: proprietary super-agents (Walmart), open alliances (Google/Target), and outright bans (eBay). Here is who is doing what and why.
Deep Dive
Amazon Rufus: How Auto-Buy Actually Works and Why It Matters
Amazon Rufus: How Auto-Buy Actually Works and Why It Matters
Rufus went from chatbot to checkout in 18 months. It now auto-buys on price triggers, handles third-party DTC checkout, and sells ad placements inside AI conversations. Here is what is actually going on under the hood.
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Follow the systems behind agent traffic, not just the headlines.
We publish technical analysis for merchants, platforms, and operators preparing for autonomous commerce at scale.
